Digital marketing is the best way for a brand to get a leg up on its competition. Think SEO, organic search, local search, Google Adwords, social media, and blogs. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person.

Digital marketing is less expensive than traditional advertising. Traditional advertising can cost large sums of money, whether it be via television, radio, newspaper, magazine, or direct mail. Now business owners can find a cheap equivalent online. Think Youtube instead of television, blogs instead of magazines, social media instead of flyers, and podcasts instead of the radio. Some of the digital equivalents to traditional advertising are free, and all can be much cheaper than their traditional counterparts if the business has someone to manage and develop its strategies.

Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.